easyJet: Not without my mom

Low-cost airline easyJet used a radio, online, social media and influencer strategy to drive relevance in Spain.

Campaign details

Brand: easyJetBrand owner: easyJetLead agency: OMD SpainCountry: SpainIndustries: AirlinesMedia channels: Games & competitions, Radio & audio, Social media, Word of mouth, advocacyBudget: 500k - 1 million

Executive summary

To drive relevance in the highly competitive, price-dominated, low-cost airline category, last year, easyJet launched 'Why not?' – a communication platform to activate opportunities to travel with no other reason than giving life a sense of adventure. And Mother's Day was one of those opportunities: what better gift than a Paris break for mum?

We decided to...

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