Campaign details
Brand: easyJetBrand owner: easyJetLead agency: OMD SpainCountry: SpainIndustries: AirlinesMedia channels: Games & competitions, Radio & audio, Social media, Word of mouth, advocacyBudget: 500k - 1 million
Executive summary
To drive relevance in the highly competitive, price-dominated, low-cost airline category, last year, easyJet launched 'Why not?' – a communication platform to activate opportunities to travel with no other reason than giving life a sense of adventure. And Mother's Day was one of those opportunities: what better gift than a Paris break for mum?
We decided to...