Dove: es diferente
Campaign Details
Brand: Dove BarBrand Owner: UnileverLead Agency: InitiativeCountry: El Salvador, Guatemala, Honduras, Nicaragua, PanamaIndustry: Bath toiletries, soapsChannels used: Print - general, unspecified, Television, Websites, micrositesBudget: Up to 500k
Executive Summary
Dare consumers to use Dove Bar during 7 days to clean their faces.
Take ownership in TV shows targeted to women to create "The Dove 7 –day challenge". The campaign began with an educational phase showing Dove's benefits and PH trials with Zein paper in order...