Dove: es diferente

This case study shows how Dove, a personal care brand, used local influencers to increase sales and awareness for its Beauty Bar product in Central America.

Dove: es diferente

Abigail de De Paz and Monica Campos

Campaign Details

Brand: Dove BarBrand Owner: UnileverLead Agency: InitiativeCountry: El Salvador, Guatemala, Honduras, Nicaragua, PanamaIndustry: Bath toiletries, soapsChannels used: Print - general, unspecified, Television, Websites, micrositesBudget: Up to 500k

Executive Summary

Dare consumers to use Dove Bar during 7 days to clean their faces.

Take ownership in TV shows targeted to women to create "The Dove 7 –day challenge". The campaign began with an educational phase showing Dove's benefits and PH trials with Zein paper in order...

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