Campaign details
Brand: DoveBrand owner: UnileverLead agency: InitiativeContributing agencies: Reprise Digital, Cadreon, WundermanCountry: ArgentinaIndustries: Toiletries & cosmetics, generalMedia channels: Events & experiential, Magazine - consumer, Online video, Point-of-purchase, in-store, Programmatic display, Radio & audio, Social media, Television, Word of mouth, influencersBudget: 500k - 1 million
Executive summary
It is time for a brand to take responsibility for the images of women used in the media, so skincare brand Dove created a comprehensive campaign to highlight the instances where women are not represented in a real...