Campaign details
Brand: DoveBrand owner: UnileverAgencies: Mindshare Vietnam, T&A OgilvyCountry: VietnamIndustries: Hair careMedia channels: Online video, Programmatic display, Social media, Word of mouth, influencersBudget: 500k - 1 million
Executive summary
Dove launched a campaign focused on the bold and self-assured spirit that emerges during special moments in a woman's life, incorporating user-generated content on the campaign's social media platforms to help build an authentic, trustworthy voice and deep connection with consumers.
Market background and context
In many ways, regressive stereotypes are a thing of the past in...