Dots by OMD: The Dotsai

Anabel Varela

Campaign details

Brand: Dots by OMD
Brand owner: OMD
Lead agency: OMD Spain
Country: Spain
Industry: Employment, recruitment, staff
Channels used: Direct marketing, Email marketing, Games & competitions, Mobile & apps, Packaging & design, Websites & microsites
Budget: Up to 500k

Executive summary

Time-tracking software isn't the most preferred software by most employees. Nevertheless, it is a critical piece of software in any company to optimise time and be, financially, more efficient.

To implement and communicate the importance of this new software internally, the brief was to commit employees to time-reporting by building upon proven marketing and communication trends, proving that engaging and fun products or services can ensure user acceptance and positive influence in the long-term, when you are looking to change user habits.