Campaign details
Brand: DomexBrand owner: UnileverLead agency: Mindshare PhilippinesContributing agency: Waze PhilippinesMarket: PhilippinesIndustries: Cleaners & detergentsMedia channels: Mobile & apps, Online display, Outdoor & out-of-home, Product samplingBudget: Up to 500k
Executive summary
Domex was one of the leading competitors in the toilet bowl cleaner category. The brand had been performing well and had a high share of market; other small players in the category looked to challenge Domex but only through minimal efforts.
There had been a consistent and increased investment behind Domex since 2012,...