Direct Line: Direct Line sponsors Film on 4

British insurer Direct Line ran a sponsorship campaign with broadcast partner Film on 4 to engage a younger audience and grow brand awareness and consideration.

Campaign details

Brand: Direct Line Brand owner: Direct Line Group Agencies: MediaCom UK, Saatchi & Saatchi Market: United Kingdom Industries: Sponsorship - media, Television Media channels: Insurance Budget: 3 - 5 million

Executive summary

Leading UK insurer Direct

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