Diakonia: Real-time donations

Basing their campaign on real-time data and communications, German charity Diakonia improved the efficiency of their donation process.

Campaign details

Brand: Diakonia Dienstleistungsbetriebe GmbHBrand owner: Diakonia Dienstleistungsbetriebe GmbHLead agency: Kinetic Worldwide Germany GmbHContributing agencies: Infoscreen GmbH, Iwie HartmannCountry: GermanyIndustries: Charities and voluntary organisationsMedia channels: Outdoor, out-of-home, Programmatic display Budget: Up to 500k

Executive Summary

In 2015, refugees had been pouring into Europe, especially in Germany, since the German people welcomed them with open arms. The Germans were generous, and a large amount of donations was sent to Diakonia, a charitable organisation. The challenge was that 90% of all donations were either not needed or impractical.

Kinetic Germany created...

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