Campaign details
Brand: Diakonia Dienstleistungsbetriebe GmbHBrand owner: Diakonia Dienstleistungsbetriebe GmbHLead agency: Kinetic Worldwide Germany GmbHContributing agencies: Infoscreen GmbH, Iwie HartmannCountry: GermanyIndustries: Charities and voluntary organisationsMedia channels: Outdoor, out-of-home, Programmatic display Budget: Up to 500k
Executive Summary
In 2015, refugees had been pouring into Europe, especially in Germany, since the German people welcomed them with open arms. The Germans were generous, and a large amount of donations was sent to Diakonia, a charitable organisation. The challenge was that 90% of all donations were either not needed or impractical.
Kinetic Germany created...