Deutsche Telekom: What we do next? – celebrating Gen Z's online activism

Deutsche Telekom, a telecommunications company, launched a campaign to change the discourse on Gen Z's online behaviour and connect with Gen Z.

Campaign details

Brand: Deutsche Telekom Brand owner: Deutsche Telekom Lead agencies: Mindshare Germany, Saatchi & Saatchi London Contributing agencies: emetriq GmbH, Pulse Advertising GmbH, Proud Robinson & Partners, Looping Group Market: Austria, Croatia, Germany, Hungary, Macedonia, Montenegro, Poland, Romania, Slovak Republic Telephone & internet services Online video, Programmatic display, Social media, Virtual & augmented reality, Word of mouth, influencers 1 - 3 million