Campaign details
Brand: Deutsche TelekomBrand owner: Deutsche TelekomLead agencies: Mindshare Germany, Saatchi & Saatchi LondonContributing agencies: emetriq GmbH, Pulse Advertising GmbH, Proud Robinson & Partners, Looping GroupMarket: Austria, Croatia, Germany, Hungary, Macedonia, Montenegro, Poland, Romania, Slovak RepublicSector: Telephone & internet servicesMedia channels: Online video, Programmatic display, Social media, Virtual & augmented reality, Word of mouth, influencersBudget: 1 - 3 million
Executive summary
Deutsche Telekom, the leading telecommunications company in Europe, dove headfirst into the generational divide and picked a side.
Although Deutsche Telekom has been...