Campaign details

Brand: DANCOW FortiGro UHT
Brand owner: Nestlé Indonesia
Agencies: Mindshare Indonesia, AdColony
Country: Indonesia
Industries: Milk & dairy drinks
Media channels: Merchandise & free gifts, Mobile & apps, Online video, Point-of-purchase, in-store,
Budget: Up to 500k

Executive summary

Dancow FortiGro launched a campaign to promote Dancow FortiGro UHT, which comes in ready-to-drink carton packs, a convenient option for mothers to provide their children with a healthy and balanced diet while they were at school. The overall message of the campaign was to inspire mothers to introduce a little creativity each day to pack fun and nutritious meals for their children.

The campaign aimed to drive brand equity, increase footfall to stores, and increase sales through the promotion of Dancow FortiGro UHT to the right target audience, on the proper channels.