Campaign details

Brand: Cracker Barrel
Brand owner: Cracker Barrel
Agency: Havas Village (Havas Media + Havas Creative)
Country: United States
Industries: Restaurants & takeaways
Media channels: Email marketing, Integrated, Mobile & Apps, Online display, Online video, Radio & audio, Search marketing, Social media, Television
Budget: 5 - 10 million

Executive summary

November and December are critical months for restaurant chain and gift store Cracker Barrel Old Country Store, with the brand typically experiencing an influx of traffic and retail, realising as much as 27% of its revenue for the entire year, per second quarter fiscal 2019 results. But, as of late, guests have chosen to dine out less frequently or have turned towards other restaurants and retailers to satisfy their needs.