Courtyard by Marriott: Where winners feel at home

Stuart Wareman

Hotel group Marriott created a partnership with football club Bayern Munich, in order to rebrand its Courtyard offering and boost loyalty and sales in Germany.

Campaign details

Brand: Courtyard by MarriottBrand owner: Marriott InternationalLead agency: Brands & EmotionsCountry: GermanyIndustries: HotelsMedia channels: Content marketing, Games & competitions, Online video, Public relations, Social media, Sponsorship - sportsBudget: 500k - 1 million

Executive summary

No hotel company has ever made a significant impression in football sponsorship, until now. After acquiring Starwood Hotels & Resorts, and with a specific need to support Germany as both a source and destination market, Marriott created a multi-year partnership with leading European football club Bayern Munich, to deliver value across key...

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