Costa Coffee: Buzzfeed Partnership

This case study shows how Costa, a coffee shop brand, took a different approach to creative content to achieve sales growth in the UK.

Costa Coffee: Buzzfeed Partnership

Jody Vodden

Campaign Details

Brand: Costa Coffee Lead Agency: Zenith Country: United Kingdom Industry: Restaurants, takeaways Channels used: Sponsorship - media Budget: Up to 500k

Executive Summary

Costa has become the nation's favourite coffee shop, but a powerful combination of market forces means that maintaining that position is extremely difficult. To put it simply, the competition is stronger than a triple espresso.

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