Campaign details

Brand: Corona
Brand owner: AB InBev
Lead agency: PHD Media
Contributing agencies: Wieden+Kennedy, Monster Children, Fuel Communications, Traffik
Country: Australia
Industries: Beer & cider
Media channels: Outdoor, out-of-home, Social media
Budget: Up to 500k

Executive summary

As the number-one international beer in Australia, Corona was tasked with recruiting new beer drinkers into a category that was in decline.

Despite Australians' connection with the ocean, the marine plastic pollution epidemic had low awareness levels in Australia. Paradise, Corona's idyllic setting and brand identity, is in danger and Corona aligned with organisation Parley to protect the world's oceans from the marine plastic pollution epidemic.