Campaign details
Brand: CoronaBrand owner: AB InBevLead agency: PHD MediaContributing agencies: Wieden+Kennedy, Monster Children, Fuel Communications, TraffikCountry: AustraliaIndustries: Beer & ciderMedia channels: Outdoor, out-of-home, Social mediaBudget: Up to 500k
Executive summary
As the number-one international beer in Australia, Corona was tasked with recruiting new beer drinkers into a category that was in decline.
Despite Australians' connection with the ocean, the marine plastic pollution epidemic had low awareness levels in Australia. Paradise, Corona's idyllic setting and brand identity, is in danger and Corona aligned with organisation...