Campaign details
Brand: CornettoBrand owner: Hindustan UnileverLead agency: MindshareCountry: IndiaIndustries: ConfectioneryMedia channels: Events & experiential, Mobile & apps, Online display, Outdoor, out-of-home, Packaging & design, Print - general, unspecified, Radio, Social media, TelevisionBudget: 3 - 5 million
Executive summary
Cornetto played Cupid by providing experiences in a technology-enabled world for special friends to open up and share their feelings in true Cornetto style by 'showing their love, sharing a Cornetto'.
Market background and context
Cornetto the market leader in the ice-cream cone segment (worth 1000 cr.), but in...