Cornetto: Say the Unsaid

Cornetto, the ice-cream brand, increased brand equity in India by telling stories in short videos in a Valentine's Day campaign.

Campaign details

Brand: CornettoBrand owner: Hindustan UnileverLead agency: MindshareCountry: IndiaIndustries: ConfectioneryMedia channels: Online video, Social mediaBudget: Up to 500k

Executive summary

Confession of love to a "special friend" can often be an overwhelming experience. Added to this is the complexity of living in a digitally-enabled world where face-to-face social interactions are minimal. Cornetto, through its communications and activations, has often played the role of an enabler for such "special friends". This time too Cornetto targeted this awkward moment using social media by releasing a series of 14 videos...

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