Cornetto: Our hearts beat as one!

Ruchir Bajoria

Ice cream brand Cornetto connected with Indian teenagers during the Durga Puja festival to increase brand equity and sales.

Campaign details

Brand: CornettoBrand owner: Hindustan UnileverLead agency: MindshareCountry: IndiaIndustries: ConfectioneryMedia channels: Events & experiential, Mobile & apps, Print - general, unspecified, Radio, Social media, TelevisionBudget: 3 - 5 million

Executive summary

Wearable technology played Cupid via a mobile application at Love Booths in key pandals. Youngsters were invited to wear the gadget, match their heartbeats and declare their love by showing how perfectly matched they were.

Market background and context

During the Durga Puja festival, Kolkata city turns into a carnival. At many important areas, pandals (a temporary stall...

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