Campaign details
Brand: CornettoBrand owner: UnileverLead agency: Initiative Media Russia, Havas DigitalCountry: Russian FederationIndustries: ConfectioneryMedia channels: Content marketing, Events & experiential, Games & competitions, Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Public relations, Radio, Social media, Television, Word of mouth, advocacyBudget: 500k - 1 million
Executive Summary
Cornetto is one of the world's most successful ice-cream brands, but in Russia it was facing challenges in rising awareness among its young audience, which cannot be reached with just one standard media channel. To overcome the well-established competitors and connect with...