Colors: Salim Anarkali – The Epitomy of True Love

Brian Sequeira

India's leading television entertainment channel, Colors, generated buzz for a new-launch show in the Hindi general entertainment space by tapping into the youth market's romantic ideals about true, unconditional love.

Campaign details

Brand: ColorsBrand owner: ViacomAgencies: Leo Burnett, MadisonCountry: IndiaIndustries: Tv channels, services, programmesMedia channels: Cinema, Competitions & contests, Events & experiential, Integrated, Other & ambient media, Outdoor, out-of-home, Print - general, inspecified, Radio & audio, Social media, TelevisionBudget: 500k - 1 million

Executive summary

Love is at the heart of all life. Romantic love is seemingly more accessible and ubiquitous in today's day and age. However, it's also becoming more fickle.

True, unconditional love is what India's youth crave, but it is increasingly becoming a distant...

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