Campaign details

Brand: Co-op
Brand owner: The Co-operative Group
Agency: Live Nation Experiential
Country: United Kingdom
Industries: Supermarkets & grocery stores
Media channels: Events & experiential, Sponsorship, event, property
Budget: 500k - 1 million

Executive Summary

Live Nation combined forces with the Co-op for the second year in a row, welcoming them as the official supermarket sponsor across six leading UK music festivals. As the official supermarket sponsor, Co-op and Live Nation delivered pop-up supermarket activations across the festivals bringing convenience to attendees and providing fans with a one-stop supermarket to buy everyday essentials.

The pop-up supermarkets were built across major UK music festivals including The Isle of Wight Festival, Download, Latitude, Reading and Leeds Festivals, and Creamfields. The Isle of Wight Festival and Creamfields were added to the 2019 partnership agreement based on the success of the 2018 festival season, marking Co-op's biggest festival presence to date.