Closeup : When Love Has Rules 

Closeup, the toothpaste brand, connected with a youth audience in Vietnam with its freetolove campaign.

Campaign details

Brand: Closeup Brand owner: Unilever Agency: Mindshare Vietnam Market: Vietnam Industries: Oral health Media channels: Competitions & contests, Content marketing, Events & experiential, Integrated, Livestreaming, Online video, Outdoor, out-of-home, Social media, Sponsorship - event, property, Television, Virtual & augmented reality, Websites, microsites 500k - 1 million

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