Closeup: Kiss Trigger – Real-time muti-screen sync

Toothpaste brand Closeup engaged TV-to-mobile fingerprinting technology to leverage multiscreen content consumption behaviour and target young adults in Vietnam during the 2018 FIFA World Cup.

Campaign details

Brand: CloseupBrand owner: UnileverLead agency: Mindshare VietnamContributing agency: SilverPushCountry: VietnamIndustries: Oral healthMedia channels: Mobile & apps, Programmatic display, Social mediaBudget: Up to 500k

Executive summary


WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands