Campaign details

Brand: Clear Men
Brand owner: Unilever
Agency: Mindshare Vietnam
Country: Vietnam
Industries: Hair care
Media channels: Gaming & in-game advertising, Livestreaming, Online display, Online video, Public relations, Social media, Websites & microsites
Budget: Up to 500k

Executive summary

Clear Men, the shampoo brand, wanted to establish a deep connection with one of the biggest male communities in Vietnam – gamers. So, for the first time it sponsored an eSport tournament: the 2019 Vietnam Championship Series Spring Season (VCS Spring 2019).

The brand not only leveraged the popular League of Legends game – which has more than 6 million monthly active users in the market – it also tapped into 25,000 Garena online gaming shop systems, successfully upholding the winning spirit of young Vietnamese men and increasing brand love among its target audience.

Market background and context