Campaign details
Brand: ClearBrand owner: Unilever PhilippinesLead agency: Mindshare PhilippinesContributing agency: Facebook PhilippinesCountry: PhilippinesIndustries: Hair careMedia channels: Gaming & in-game advertising, Livestreaming, Online video, Product plecament, Social media, Sponsorship - sportsBudget: Up to 500k
Executive summary
In the very competitive space of anti-dandruff, Clear remains to be a far second contender behind Head and Shoulders, having only 16% market share. The brand continued to show slow growth year on year. In the hopes of accelerating its growth in an overcrowded market, Clear looks to own...