Clear: From battle to bottle – Clear China's esports breakthrough

Clear, a male anti-dandruff shampoo brand, infiltrated e-sports culture to reach its target audience of young Chinese men and drive sales.

Campaign details

Brand: Clear Brand owner: Unilever Lead agencies: Mindshare China, Unite China Contributing agency: Shanghai Chiyang Culture Media Market: China Sector: Hair care Media channels: Gaming & in-game advertising, Livestreaming, Merchandise & free gifts, Mobile & apps, Online video, Social media, Sponsorship - sports 1 - 3 million