Clear: Clear headsmart – easing soccer fans' anxiety with ML/AI

Alok Kumar, Clariza Angkawijaya

Clear, a shampoo brand, used artificial intelligence to predict football match outcomes to connect with its primary audience in Indonesia.

Campaign details

Brand: ClearBrand owner: Unilever IndonesiaLead agency: Mindshare IndonesiaCountry: IndonesiaIndustries: Hair careMedia channels: Social mediaBudget: Up to 500k

Executive summary

Our Response –

Clear is a global shampoo brand, mainly focusing...

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