Campaign details
Brand: Clear MenBrand owner: Unilever IndonesiaAgencies: Mindshare Indonesia, AdColonyCountry: IndonesiaIndustries: Hair careMedia channels: Mobile & apps, Online video, Product sampling, Sales promotion, Social media, Television, Word of mouth, influencersBudget: Up to 500k
Executive summary
Clear, the leading anti-dandruff shampoo from Unilever in Indonesia, had been experiencing declining sales and loyalty due to stiff competition in a crowded anti-dandruff shampoo market.
For its Be Your Own Legend campaign, Clear zeroed in on an untapped segment of the broader audience: first-time jobbers and young men who have...