Cincinnati Children’s: CincyHearts.org – A lifelong condition needs a lifetime of care

Kristen Wachter

Cincinnati Children's Hospital used radio, DOOH and online ads to increase awareness of the effectiveness of its adult heart surgery services in Ohio, US.

Campaign details

Brand: Cincinnati Children's HospitalBrand owner: Cincinnati Children's HospitalLead agency: Barefoot ProximityContributing agencies: Fusion MediaCountry: United StatesIndustries: Healthcare services, providersMedia channels: Integrated, Mobile & apps, Online display, Online video, Outdoor, out-of-home, Programmatic display, Radio & audio, Search marketing, Websites & micrositesBudget: Up to 500k

Executive Summary

Studies have shown that the mortality rate of Adult Congenital Heart Disease (ACHD) can be reduced by more than half when surgeries for congenital heart defects received in adulthood are performed by a congenital heart surgeon at a...

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