Campaign details
Brand: CIMB FastSaver AccountBrand owner: CIMB Bank Berhad SingaporeLead agency: Neo Media WorldCountry: SingaporeIndustries: BanksMedia channels: Online display, Print - general, unspecified, Programmatic display, Radio & audio, Search marketing, Social mediaBudget: Up to 500k
Executive summary
CIMB Bank Berhad, one of the largest ASEAN banks, was facing challenges with driving sign-ups for its FastSaver savings account. Historically, CIMB's approach was last-touch driven and overly invested in bottom funnel. This prevented it from reaching a wider target audience. Additionally, CIMB wasn't consumers' first choice when selecting...