Churchill Lollipoppers
Campaign details
Brand: ChurchillBrand Owner: Direct Line GroupLead agency: MediaComContributing agencies: n/aCountry: United KingdomIndustry: InsuranceChannels used: Content marketing, radio, television, websites, micrositesBudget: 500k - 1 million
Executive summary
What can we do to help keep our kids safer on the walk to and from school?
We all remember Lollipop men and women keeping us safe as we crossed the road as kids. Tragically, due to law changes and budget cuts, the number of Lollipoppers has plummeted. So we launched a campaign...