Castrol POWER1: Live life exhilerated

Motor oil, Castrol, targeted Gen Z's passion for rap music with a music video to boost sales and distribution in Vietnam.

Campaign details

Brand: Castrol POWER1Brand owner: BP CastrolLead agency: Mindshare VietnamContributing agency: Ogilvy VietnamCountry: VietnamIndustries: Tyres, fuel, accessories, servicesMedia channels: Content marketing, Livestreaming, Online display, Online video, Social mediaBudget: 500k - 1 million

Executive summary

Tet is a high consumption period across many categories, including lubricant oils as people refresh & service their vehicles ready for the new year. Our challenge was to find new ways of smashing through the Tet clutter to connect & drive impact with our younger target audience in a young...

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