Canadian Tire: Operation puck drop

Charles-Antoine Gélineau

During the COVID-19 pandemic, Canadian Tire, a retail company, launched Operation: Puck Drop in Canada to increase sales and reconnect with consumers.

Campaign details

Brand: Canadian Tire Brand owner: Canadian Tire Corporation Lead agency: Touché! Contributing agency: Taxi Market: Canada Sector: Department stores Media channels: Content marketing, Merchandise & free gifts, Online video, Outdoor, out-of-home, Social media 500k - 1 million

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