Campaign details
Brand: Cadbury Dairy MilkBrand owner: Mondelēz InternationalLead agency: Starcom Mediavest PakistanContributing agencies: East River, Pixel Perfect FilmsCountry: PakistanIndustries: ConfectioneryMedia channels: Content marketing, Online display, Online video, Point of puchase, in-store, Public relations, Word of mouth, advocacyBudget: Up to 500k
Executive summary
"Spread love everywhere you go, let no one ever come to you without leaving happier." – Mother Teresa
Being synonymous with the idea of bringing joy, Cadbury Dairy Milk wanted to spread the message of "Kuch Meetha Hojaaye" (let's have something...