Cadbury Dairy Milk: Spreading Joy

Cadbury, the confectionery brand, used the idea of giving to increase sales around Eid in Pakistan.

Campaign details

Brand: Cadbury Dairy MilkBrand owner: Mondelēz InternationalLead agency: Starcom Mediavest PakistanContributing agencies: East River, Pixel Perfect FilmsCountry: PakistanIndustries: ConfectioneryMedia channels: Content marketing, Online display, Online video, Point of puchase, in-store, Public relations, Word of mouth, advocacyBudget: Up to 500k

Executive summary

"Spread love everywhere you go, let no one ever come to you without leaving happier." – Mother Teresa

Being synonymous with the idea of bringing joy, Cadbury Dairy Milk wanted to spread the message of "Kuch Meetha Hojaaye" (let's have something...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands