Campaign details
Brand: Cadbury Dairy MilkBrand owner: Mondelez InternationalLead agency: Starcom PakistanCountry: PakistanIndustries: ConfectioneryMedia channels: Events & experiential, Integrated, Online display, Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Public relations, Radio & audio, Social media, Television, Word of mouth, influencersBudget: 3 - 5 million
Executive summary
With Cadbury Dairy Milk shifting from its original communication from 'Joy' to 'Generosity'. It needed an impactful campaign that would drill in the same sentiment. A strong sense of hospitality is inhibited in the Pakistani culture and the brand itself had already...