Cadbury Celebrations: Not just a Cadbury Ad

Confectionery brand Cadbury Celebrations grew engagement and sales among millennial families in India during Diwali, with an interactive, geo-targeted campaign seeded on dark social that encouraged them to shop at small local stores.

Campaign details

Brand: Cadbury Celebrations Brand owner: Mondelez India Pvt. Ltd. Lead agencies: Wavemaker India, Ogilvy India Contributing agencies: Google India, Facebook India, DeltaX Market: India Sector: Confectionery Media channels: Mobile & apps, Online video, Search marketing, Social media Up to 500k

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