Cadbury 5 Star: Ok Google, eat a 5 Star

Chocolate brand Cadbury used voice command technology to engage with its Gen Z target in India and encourage them to relax with a 5Star.

Campaign details

Brand: Cadbury 5 StarBrand owner: Mondelez India Pvt. Ltd.Lead agencies: Wavemaker India, Ogilvy IndiaContributing agencies: Google India, ArrowAIMarket: IndiaSector: ConfectioneryMedia channels: Voice, chatbotsBudget: Up to 500k

Executive summary

The advent of digital has made life more Gen Z. Being online 24/7, doing things that make them Insta-worthy, is a part of their lives. Gen Z need a break, they have reached a point of cyber-fatigue and stress exacerbated by the pandemic; they sometimes wish to unplug and take a digital sabbatical. To ease...

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