Butterfinger: Game Better with Butterfinger

Confectionery bar Butterfinger grew sales and appealed to younger consumers in the US through a gaming partnership and redemption scheme with Final Fantasy VII.

Campaign details

Brand: Butterfinger Brand owner: Ferrero Lead agency: Mindshare Contributing agencies: Golin, PrizeLogic, Geometry Market: United States Industries: Confectionery Media channels: Gaming & in-game advertising, Livestreaming, Merchandise & free gifts, Online video, Social media, Word of mouth, influencers 1 - 3 million

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