Burger King: Delay your way

Fast-food brand Burger King grew app downloads and sales in the holiday period with geo-targeted ads at US airports offering a free burger to travellers whose flights had been delayed.

Campaign details

Brand: Burger King Brand owner: Burger King Agency: MullenLowe US Market: United States Sector: Restaurants & takeaways Media channels: Merchandise & free gifts, Mobile & apps, Online video, Social media Budget: Up to 500k

Executive summary

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