Brooke Bond Red Label: 6 Pack Band

This case study shows how Brooke Bond Red Label (BBRL) Tea, a tea brand, increased awareness by highlighting the social issue of discrimination against India's transgender community.

Brooke Bond Red Label: 6 Pack Band

Campaign Details

Brand: Brooke Bond Red Label Brand Owner: Hindustan Unilever Limited Lead Agency: Mindshare Contributing agencies: Y Films Country: India Industry: Hot drinks Channels used:Content marketing, Mobile apps, Online Up to 500k

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