British Gas: Creative Personalisation

Grace Raymond, Daniel Glynn

Leading British energy supplier British Gas used personalised video to deliver targeted messages with the objective of driving brand awareness as measured by view through rate, click through rate and viewability.

Campaign details

Brand: British Gas Brand owner: Centrica PLC Lead agency: Nucleus (MediaCom UK/The&Partnership) Contributing agency: Nucleus (Wunderman Thompson/BCW) Market: United Kingdom Industries: Energy & water suppliers Media channels: Online video, Programmatic display, Radio & audio Up to 500k

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