Breeze: Driving personalisation at scale 

Breeze, the detergent brand, engaged and acquired customers in a data-driven campaign in the Philippines.

Campaign details

Brand: BreezeBrand owner: Unilever PhilippinesLead agency: Mindshare PhilippinesContributing agency: InMobiCountry: PhilippinesIndustries: Cleaners & detergentsMedia channels: Online video, Programmatic displayBudget: Up to 500k

Executive summary

In the Philippines, Unilever has a strong and steady presence in the laundry category, with several laundry brands under its portfolio. The detergent market in the country is dominated by powders and bars, with more than 95% of consumers preferring these formats over liquids.

Breeze had the objective of growing the liquids penetration in the market, familiarizing consumers traditionally...

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