B'lue: Live to Feel

PJ de Jesus and Jan Lorraine Cui

Campaign details

Brand: B'lue
Brand Owner: Danone Universal Robina Beverages Inc.
Lead agency: BCI E-nav, Havas Media
Contributing agencies:
Country: Philippines
Industry: Fruit, vegetable juices
Channels used: Cinema, direct marketing, email marketing, events, experiential, online display, online video, ambient media, outdoor, out-of-home, packaging, design, point-of-purchase, in-store, product placement, product sampling, public relations, social media, television, websites, microsites, word of mouth, advocacy
Budget: 1-3 million

Executive summary

Live to Feel: Starting the Millennial Movement

New Lifestyle Drink Captures Emerging Millennial Market