B'lue Batman v Superman

Jan Lorraine Cui and PJ de Jesus

Campaign Details

Brand: B'lue
Brand Owner: Danone Universal Robina Beverages Inc.
Lead Agency: BCI E-nav; Havas Media
Country: Philippines
Industry: Fruit, vegetable juices
Channels used: Events experiential, Mobile apps, Online display, Online video, Outdoor, out-of-home, Packaging design, Point-of-purchase, in-store, Product placement, Product sampling, Sales promotion, Social media, Sponsorship - event, property, Sponsorship - media, Television, Websites microsites, Word of mouth, advocacy
Budget: Up to 500k

Executive Summary