BBC: I May Destroy You

The BBC, the British broadcasting corporation, launched a campaign in the United Kingdom to make sure that the media for I May Destroy You was relevant to under 35s.

Campaign details

Brand: BBC Brand owner: BBC Agency: Havas Media Market: United Kingdom Sector: TV channels, services, programmes Media channels: Content marketing, Word of mouth, influencers Budget: Up to 500k

Executive summary

All public services must meet the needs of the community they serve – the BBC is no exception to this.