BBC Global News: The Science of Engagement

This case study explains how BBC Global News, an advertiser-funded news organisation that operates in all countries except the UK, used emotion-testing technology to measure the effectiveness of its content-led marketing.

BBC Global News: The Science of Engagement

Jing-Han Ong

Campaign details

Brand: BBC Global News LimitedBrand owner: BBC Global NewsLead agency 1: CrowdEmotionLead agency 2: BBC Global NewsContributing agencies: Lightspeed GMICountry:Australia, Singapore, United...