BBC Global News: The Science of Engagement

This case study explains how BBC Global News, an advertiser-funded news organisation that operates in all countries except the UK, used emotion-testing technology to measure the effectiveness of its content-led marketing.

BBC Global News: The Science of Engagement

Jing-Han Ong

Campaign details

Brand: BBC Global News Limited Brand owner: BBC Global News Lead agency 1: CrowdEmotion Lead agency 2: BBC Global News Contributing agencies: Lightspeed GMI Country:Australia, Singapore, Uni : Websites, online services, apps Online display, Online video, Websites & microsites Up to 500k

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