Barilla: Look for yourself

Italian pasta and sauce brand Barilla turned to a digital video campaign managed in programmatic to persuade 'rejectors' to revisit the brand in Italy.

Campaign details

Brand: Barilla Brand owner: Barilla Group Lead agency: OMD, Young & Rubicam Country: Italy Industries: Convenience, readymade Media channels: Online video, Programmatic display, Websites & microsites Budget: Up to 500k

Executive summa

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