Campaign details

Brand: Bank of New Zealand
Brand owner: Bank of New Zealand
Lead agency: Colenso BBDO, MediaCom NZ
Country: New Zealand
Industries: Banks
Media channels: Email marketing, Online display, Online video, Other & ambient media, Social media
Budget: Up to 500k

Executive summary

The Chinese community is quickly approaching 10% of New Zealand's population. So, if you're the Bank of New Zealand, you need to know how to connect with them.

Only a small percentage of Chinese customers change banks every year, so establishing a reputation and relationship with them will have long-term benefits.

With very little money, we created new relationships with hundreds of Chinese New Zealanders by modifying an ATM to transform the Chinese New Year experience.

In doing so, we set up BNZ to be the Bank of "new" New Zealand.

Market background and context