Bank of America: Let's rally

Bank of America, the banking and financial services institution, raised over $600,000 for the B&GCA and improved brand favourability in the US.

Campaign details

Brand: Bank of AmericaBrand owner: Bank of AmericaLead agency: Starcom, Groupe ConnectContributing agency: Leo Burnett Chicago, Octagon, Burson Cohn & Wolfe, OpendorseCountry: North America (general region)Industries: BanksMedia channels: Email marketing, Integrated, Livestreaming, Merchandise & free gifts, Online video, Social media, Sponsorship - sports, Social media, Television, Video on demand, Websites & microsites, Word of mouth, influencersBudget: 5 - 10 million

Executive summary

The return of the 2020 Major League Baseball (MLB) season was a symbolic moment, giving people hope that we were on...

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