Bango: FJB – Celebrating authentic taste of Indonesian cuisine

Soy sauce brand Bango focused on digital to revive excitement around authentic Indonesian cuisine and, in turn, boost ongoing sales.

Campaign details

Brand: BangoBrand owner: UnileverLead agency: Mindshare IndonesiaContributing agencies: AdColony, GrabCountry: IndonesiaIndustries: Sauces, seasonings, condimentsMedia channels: Mobile & apps, Online video, Outdoor, out-of-home, Programmatic display, Social media, Sponsorship - event, property, Television, Word of mouth, influencersBudget: 500k - 1 million

Executive summary

Soy sauce brand Bango has been a champion of local Indonesian cuisine for years. It supports local farmers and celebrates the community of foodies who enjoy cooking with Bango. It has long hosted Festival Jajanan Bango (FJB), a hawker food festival where...

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